QUANTUS | Discovery

Please fill out this discovery form in its entirety (or as much as possible). Most people need 15-20 minutes. This form helps a TREMENDOUS amount in helping us to meet the needs and challenges of your business. If you are unsure about a particular question, please give us a call or email, we'll help you to understand.

Office: 405.923.5404
Email: newbiz@quantusagency.com

Discovery Application Form

Contact Name:
Company Name:
Position
Address:
City:
State:
Zip:
Telephone: (XXX-XXX-XXXX)
Fax: (XXX-XXX-XXXX)
Web Site Address:
Email:
Company Background: 1) Provide a brief history of your company (including its products and/or services).

2) Is your business? Growing Stagnant Declining Start-up

3) How many years has your company been in business?

4) What is your current total number of employees?

5) What are your annual sales? (this year / last year) /

Project Information: 6) What is the priority of this project? Low Medium High

7) Who is the decision-maker with final authority to approve this project?

8) Provide a general description of the goals of this project, including the creative
objectives for this project (e.g. modernize brand, incorporate theme, etc.).

9) What are the business objectives for this project? (e.g. increase sales by 25%, provide new medium for sales)

10) Outline what is needed for this project.

11) Provide your desired timetable for the project with key dates.

12) What are other similar scoped (web, print, etc.) projects that you like?

13) In what range is the assigned budget for the project?

$5,000 - $10,000 Up to $15,000 $15,000 - $30,000 $35,000 - $50,000 $50,000 - $100,000 Higher

Brand Hierarchy: 14) What does your brand architecture look like (relationships between the company, its subsidiaries and its product)?
Brand Positioning: 15) Who is your target market? What else do they buy? What are the targets you don't want?

16) What do you want to be famous for? What's your promise? When people think of you, what words or thoughts will come to mind?

17) List your top 5 primary competitors and their specific strengths.I need Quantus' help with this.
Brand Image: 18) What is the buying process? Exactly what steps do your customers go through in order to make a purchase decision?

19) Why should they (consumers) buy from you? Are there clearly articulated and truthful
sales messages that demonstrate why you're different and better?

20) What are your top three frustrations with the current brand identity or business situation?

21) Imagine it is ten years from now. Complete this sentence: I know the branding worked because...
Resources: 22) Which of these is most like your company's current situation.

We are an operating company with a budget assigned to the branding/marketing/advertising process.

We are a start-up with financing in place.

We are a start-up looking for financing.

23) What is your annual marketing budget? I need Quantus' help with this.
Current Initiatives 24) What media do you use for marketing / advertising / promotion?
(radio, TV, print, outdoor, internet, sales team, direct mail, etc..)